4 Latest Flexible Packaging Technology Trends

2021 is the start of a new decade that will be ruled by the digital world. Digital printing uses computer generation as the primary mechanism behind designing real product packaging and designing the images or graphics overseeing their appearance. It’s right to say digital printing impacts every part of today’s packaging and manifests no signs of freezing.

Digital printing allows packagers far more freedom in personalization and customizing options than mechanical methods like typesetting did. Most fulfillment packing service companies shifted from analog to digital within the prior decade. Yet, it takes time to retool a company effectively.

Here we present top technology trends when it comes to flexible packaging:

1.     PERSONALIZED PACKAGING

Digital printing makes it very easy to customize packaging and add personalization to goods. This trend has been growing for a few years, and it has a significant industry impact in 2021. Several top product brands have explored personalized flexible packaging and discovered an important return on this innovative marketing investment. One report cites that 70% of marketers consider personalization has a powerful or remarkably strong impact on their customers.

There’s no one-size-fits-all in personalized packaging. In fact, that’s the core belief behind this trend. Personalization enables a company to promote its name and brand in a powerful way that stands out from competitors.

2.     TRANSPARENCY AND CLEAN LABELS

Presenting product messages in a clear and transparent way is another great packaging industry trend for 2021. This trend is all about confidence and honesty. In the present world, where consumers have full access to information, they can fully educate themselves about product choices. At the head of the active consumers’ interest list are what their product options contain and the packaging methods they use.

3.     PRIVATE LABELS AND STORE BRANDS RULING

Individual store brands and labels are an exciting trend for the packaging industry. This transit finds many shops offering product lines with a particular brand name different from that store. It builds in-house brand awareness and regional customer loyalty, as argued to general brands offered by every competitor. This trend also assists stores to compete in the retail landscape, where customers have a plethora of methods to buy the same products.

Private store brands and their recognizably novel labels have outpaced national brands in customer popularity. Many consumers favor buying private brands. Millennial lead the private brand loyalty group, supported by lower-income earners.

4.     PLAYFUL COLOURS, DESIGNS AND GRADIENTS

The transit toward striking designs and effects on the packaging has been increasing for some time. In 2021, this trend will stay strong. Several companies understand how well bright colors, designs and moving effects stand out. They also see how well this trend appears in increased sales volume.

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